Search
  • OPTS

TikTok – What you shouldn’t be doing

Updated: Aug 3, 2020

In a great sponsored article on Campaign last week, TikTok outlined how not to use the social platform, flipping the rule book on how best practice compares to other channels. With 7 rules, the article highlights in length generic rules for social that do not apply for TikTok, key takeaways below –


Rule #1 Land the brand within three seconds – no longer necessary, but creativity is key. Create a trend users can engage with and video view through will naturally occur


Rule #2 – Design for sound off – TikTok is not a passive experience but one that pulls users in, lean into the creative freedom of the platform to maximise connection with users


Rule #3 – Gen Z and millennials have the attention span of a… – wrong, if good content exists they’ll engage, sterile corporate key visuals will not work


Rule #4 – Brands will always have to compete with other content – wrong, formats like TopView videos guarantee brands millions of views over 24-hour periods and full frame content ensures total attention


Rule #5 – Bank on high video production costs – say goodbye to large set design costs, focus on the content and personality you want to promote


Rule #6 – Chase followers and likes if you want to be discovered – TikTok’s algorithm actively works to make sure your brand’s content is only viewed by users who find it interesting and are most likely to engage


Rule #7 – Lean-back vs lean-in viewing? – lean in, the experience demands attention. It’s captivating and encourages creators to take it, rip it apart and rework it


You can read the article in full here.

11 views0 comments
 
  • LinkedIn
  • Twitter

©2020 by OPTS. Proudly created with Wix.com